Boorowa’s Kenny’s Creek Angus has taken on the internet, starring in a new youtube video.
The video features the local Boorowa integrated beef supply chain that is marketing clean, green, high-quality Australian beef into the Chinese market.
Nationals Member for Burrinjuck, Katrina Hodgkinson has congratulated the stud.
“Kenny’s Creek Angus Stud was featured in a farm tour of NSW livestock enterprises as part of an international conference, which was held in Canberra last year,” Katrina said.
“The tour of the Boorowa beef operation was a great opportunity to highlight the clean, green aspects of Australian grass-fed beef production.
“As an integrated beef supply chain, the enterprise breeds and grows cattle, then markets the end-product as branded beef into domestic and export markets.”
More than 100 international visitors and local producers took advantage of the field trip to see the breeding, marketing and supply chain strategies that the BurtonTaylor’s Kenny’s Creek Angus has put in place.
“It’s a model which local producers in beef and other agricultural industries can learn from and adapt to fit their production systems and markets,” Katrina said.
The farm tour and inspection of the stud herd’s bulls, females and calves, steers and improved pastures allowed participants to see how on-farm and off-farm plans are put in place to deliver results.
Kenny’s Creek Angus representative, Sam Burton Taylor, said it has been a challenge marketing beef into China, even though they use a simple formula.
“Our cattle, through their genetics and progeny, go to our other farms and our customers and bull clients’ farms - we buy those cattle back and process through an abattoir and send them across to China,” Mr Taylor said.
“Production of high-quality beef is always best measured in a small country town and we value feedback from our clients in Boorowa.”
The business found the right pitch with the Chinese market by ensuring product, brand and trademark integrity are monitored and maintained at all points in the supply chain.
Conference participants from 45 countries also toured sheep and dairy enterprises in NSW as part of the joint International Symposium on the Nutrition of Herbivores and International Symposium on Ruminant Physiology.
The video can be viewed at http://youtu.be/5uw0cNss3jI.