The 2025 Dying to Know Day campaign — titled Nobody Knows: The Secret I’m Glad I Shared — is reminding us that we’re not here to whisper about death we’re here to celebrate life, boldly and openly, and that keeping your end-of-life wishes a secret doesn’t just create confusion; it can lead to chaos and family conflict.

The campaign, which shines a spotlight on the importance of end-of-life plann